Ian Interview on Carved in Blue by Ian Berry

carved in blue

Ian had an interview with one of the leading Denim industry websites.

Run by the Lenzing Group who have a long history rooted in sustainability. They manufacture plant producing wood pulp and viscose fibers, down a path of eco-conscious innovation to become the world’s largest producer of TENCEL®   

With environmental responsibility at the forefront of consumer consciousness and denim’s popularity back in full force, they launched Carved in Blue, a blog that delves into the inner workings and innovations of the denim industry.


Lenzing is the world market leader in high-quality wood-based cellulose fibers. All their fibers are branded, TENCEL®, Lenzing Modal®, and Lenzing Viscose®, and each have their place in denim, upgrading its comfort, performance or sustainability.

They say:
"The meaning of Carved in Blue is whatever you want it to be, whatever you visualize about the denim business and is personal to you. Our inspiration originated from the phrase ‘carved in stone’—it represents our permanent and absolute position as a fixture in the past, the present and future of denim. Our fibers are woven into the denim tales that Carved in Blue will tell."

Find out what Ian answered 'What does Carved in Blue mean to you?'

You can read the interview here

Ian Berry CCTV Installation on Regents Street, London by Ian Berry

Ian Berry has been busy over the last six months making a life sized installation of a CCTV control room. With London being the most watched city in the world, Ian wanted to make a comment on this. Most people in the UK just see surveillance as just part of everyday life, whereas many people in other countries are confused at how relaxed we are with it. We'd say most people in London see it as making them safer, while respecting some people's views of how it could be used to misuse. In truth, no CCTV camera was used for this, instead over a dozen days of photoshoots around West London, actually taken from the winter to the final few in summer. This has been a project a year in the making and has been six months in the studio producing. With photoshoots up ladders to look down to get that voyeuristic angle and, well, sorry to say, a few using a selfie stick to create the same effect. 

Ian Berry has been busy over the last six months making a life sized installation of a CCTV control room. With London being the most watched city in the world, Ian wanted to make a comment on this. Most people in the UK just see surveillance as just part of everyday life, whereas many people in other countries are confused at how relaxed we are with it. We'd say most people in London see it as making them safer, while respecting some people's views of how it could be used to misuse.

In truth, no CCTV camera was used for this, instead over a dozen days of photoshoots around West London, actually taken from the winter to the final few in summer. This has been a project a year in the making and has been six months in the studio producing. With photoshoots up ladders to look down to get that voyeuristic angle and, well, sorry to say, a few using a selfie stick to create the same effect. 

Notting Hill Gate Station

Notting Hill Gate Station

And more suitably, the location that house this installation? The new flagship store of Pepe Jeans London on Regents Street. One of London's most famous shopping streets and a stones throw (even Ian could throw that far) from Piccadilly Circus, possibly one of the most CCTV hot spots in the world.

Pepe Jeans have just opened up their new flagship store in Central London and this piece was central to its design by acclaimed Martin Brudnizki Design Studio. The CCTV cameras focus on West London, where Pepe was formed in 1973 on the Portobello Road, which is 'watched' heavily on the monitors. It then tracks a journey from W11 to central London, Oxford Street, Piccadilly and then to the new store at 57 Regents Street.

Ian says: 'Pepe Jeans is all about London. They first bought a piece from my gallery in 2013 and we had a friendly relationship before that and had actually first met in 2012 and they have been really good to me, sending me many pairs of jeans. They have since bought other works from the exhibitions and put them in various stores, officers and showrooms - they saw and appreciated it as art.  Its a good chance for people who don't go to gallery shows to see the real work. I want more people to see the real work, and not just replicated in differwnt media forms.

Ian_Berry_Pepe_Jeans

'So, they wanted a specific piece for the Regent Street store but I had complete freedom to make what I wanted, not trying to dictate anything. I said it should be something that could stand alone in a gallery as well as a store.'

CCTV_control_room_Pepe

And that he has. This incredibly detailed work comprising 16 'screens' most of which have four in between has been painstaking in the production. In the centre of the piece is a TV screen, showing Ian's work and him in the studio from a vantage of a CCTV camera. It also enables Pepe to use it sometimes for campaign imagery.

Notting Hill Gate Station escalators

Notting Hill Gate Station escalators

But, whats the idea? says Ian 'Having got to know Pepe Jeans London well over the last few years and of course knowing them since my younger days, I know they are all about London. All that West London feel and aesthetic and aspiration. Their great campaigns all on the streets of West London, especially Portobello Road. It has such a good heritage routed there, of course, London doesn't have that many outright denim brands. But it's not just the heritage, they are forever looking at London for inspiration and this is my core feeling when making the piece.

'The control room is almost imagining them having it to keep monitoring the fashions of London to take inspiration from the street style of this great capital to keep evolving with the fast moving city'

With scenes including Portobello Roads famous Electric Cinema and market street, to some of the local pubs and music stores, showing some of the places the West Londoner would be hanging out. Ian says:

'As its the tourist area of London on Regent street and many of the customers coming in will probably be the many visitors to London I did think, they are not familiar perhaps with the West London scenes and wanted to add a few familiar sights, ones which I wouldn't normally do, but I think would catch the attention in the store - and perfect with the location.'

That's how the idea was born to make it the journey to the new store and he brilliantly utilizes the famous ad board of Piccadilly Circus which you can see from the store window as well as the iconic streets of Regents and Oxford which will bring the familiar to those less familiar with the city. And of course, all out of this familiar material - but one so unusual and unexpected as an art form that Ian has perfected for well over a decade.

Go and have a look again at this very contemporary art piece showing Ian's favorite subject of urban life and living out of the material of our time. Denim jeans.

You can view the piece daily at the Pepe Jeans flagship store at 59-61 Regents Street, London.

You can see a photo gallery here

I-Skool awards at BASE Milan by Ian Berry

iskool

Ian Berry attended the award ceremony for the 2017 I-Skool awards in Milan this week. As someone interested in education and inspiring younger generations it is a perfect event where Isko and leading brands in the denim industry support an educational program - one that encourages over 60,000 entrants to enter the award where the winners will present their creativity at a catwalk, this time in Milan at an amazing industrial space at BASE.

Students from all over the world and some of the leading education establishments from every corner of the globe like Parsons, AMFI, UAL, FIDM, NABA and Polimoda to name but a few. As always the standard was high and put on to a level of a professional fashion show. This is a greatchance for the students to get right in front of some of the industries most important and most well trained eyes.

For many it would be a dream to get in front of Adriano Goldschmied and catch his eye. As the head judge his jury picked Massimiliano Mucciarelli as the worthy winner of the Best Seller Award.

The brief this year was on Genderful - celebrating the erosion of the old stereotypes with the new and inclusive ways to conceive of the multiplicity of modes of self expression. A nice little touch with the models all wearing masks often disguising their own gender.

The ISKO I-SKOOL™ Denim Design Award however is much more than a simple competition: it is a structured training program meant to motivate youth to learn everything they can about the art of denim and gain experience through a number of workshops and denim seminars that take place in the inspiring CREATIVE ROOM™, ISKO™ style and design center located in Italy.

With a keen eye on sustainability, especially with key supporters like Tonello and Lenzing this important message is starting to take hold. The Marketing Award really highlighted this with a brief to convince consumers to choose denim that has been produced with sustainable methods. It didnt end there as the Responsible Innovation Award, was given to the student with the most sustainable garment, which was Morine Uramoto.

A brilliant award and event that is important for the whole future of the industry and a great way to give back. So a big well done to all involved.

Isko

One of Ian's personal favourites

iskoolawards

We couldn't but feel that this reminded us of Ian in the studio when he had found the jeans to work with.

The winners

Winner of the Best Seller Award

Massimiliano Mucciarelli from (Iuav Design della moda)
awarded by Adriano Goldschmied

Winner of the Responsible Innovation Award

Morine Uramoto from 文化服装学院(Bunka Fashion College),
awarded by Tricia Betz Carey ( Lenzing AG)

Winner of the Marketing Award

Team led by Sara Giordano with Victoria Kozyreva
from (POLIMODA) awarded by Diana Profir (ITEMA)

Winner of the SWAROVSKI Award

Giulia Masciangelo from NABA Nuova Accademia di Belle Arti,
awarded by Claudio Marcolli.

 

Denimu is Dead by Ian Berry

denimu_is_dead1.jpg

After over a decade working with denim, Ian Berry is dropping the Denimu name. Made up for many reasons, including Ian thinking he may do more street work, not wanting his work to be about him, but also sharing the name with Magnum Photojournalist, Ian Berry
 

The next decade will see a new phase in Ian Berry's work, a new maturity, so you will only find him going by his given name. It also celebrates the new website, dropping denimu.com that served him so well for ianberry.london after his move back to the city.

Ian Berry. Formerly known as Denimu.

Al Jazeera feature Ian Berry by Ian Berry

Al Jazeera's AJ + came to Ian's East London studio and filmed for their English and Arabic speaking channels and over facebook have 1.3 million views combined and counting. Thanks to the wonderful Shira Pinson for the filmography.

Eunice Olumide Portrait by Ian Berry by Ian Berry

Ian Berry has made a portrait of super model of Eunice Olumide for the Exhibition 'Switch', apart of the Switch event at Fabric, where Vivanne Westwood presents a night for the charity Fuel Poverty Action.

Fuel Poverty Action is grassroots campaign taking action against mammoth fuel bills and working towards an affordable, sustainable and democratic energy system. Eunice is very much a campaigner for this and was behind this event.

The exhibition is in collaboration with GCU and The Body Shop and can be found at the Clerkenwell London.

 

SWITCH at Fabric

6 January 2017

There is one truly political act you can make as an individual or a group - Switch to GREEN ENERGY. Stop the demand for burning fossil fuels and further fracking and make choices that stop climate change.

These are the messages that activist and British icon Vivienne Westwood will be giving to an audience of 900 people at the iconic nightspot, Fabric.

Taking place on Monday 20th February from 19:00 to midnight during London Fashion Week, the event follows the successful Climate Revolution event held last September at The Box nightclub, London, and is a continuation of the activist’s ongoing movement opposing the current political, economic and social dogma.
 

The night will be a celebration of culture and conscious environmental activism, speakers on the night include Vivienne Westwood, James Jagger (Project Zero) and green energy supplier, Ecotricity’s founder, Dale Vince. To get the party started will be an exclusive DJ set by ‘A Guy Called Gerald’ and other special guest DJ’s.

Dale Vince, founder of Ecotricity, says “We can solve fuel poverty if we invest in renewable energy as a country and harness our indigenous and 'free' energy supplies”.

Vivienne adds “Importantly, the Big 6 energy companies – most of whom are anti-environment and anti-life - will be delivered a fatal blow, with more and more people switching to green energy suppliers”.


A percentage will be donated to Fuel Poverty Action: http://www.fuelpovertyaction.org.uk.

Ian Berry to be seen on social media around the World by Ian Berry

I think we are just finding for ourselves the power of social media. Normally just getting our head down and getting the work done. Possibly sometimes with more of a view on the mainstream big name media we now see what can happen with facebook and the like. With Bored Panda's post over two of their sites reaching 10 million views (yes, 10,000,000) we look here at just some of the others ones - mainly specifically geared to countries or languages but just the ones here have combined well over a million views.

Now back to work

Here in Italian Guard Che Video posted this clip about Ian's work with going on to 125k views

Spanish language Circo Viral reached 50,000 views 

And it even reached India, here with the International Business Times

to add to these

Going on half a million saw French language Pause Cafein see this video on Ian Berry

Over 45,000 views on Go Creative

Higher Perspective's post reached 300,000 views and had much positive comments.

and Over 200,000 saw Radio Lebanon's post along with many others