Jeans for Genes

Ian Berry X Kongsgaard Raw Gin by Ian Berry

A Limited Edition in denim of one to reflect the Record Store

A Limited Edition in denim of one to reflect the Record Store

Ian Berry does few collaborations but if he does, you can bet he knows the people well and believes in them. And that is true of his friends Soren and Bettina Kongsgaard who own Kongsgaard Raw Gin.

He joined forces with them to make some very limited special denim editions. Kongsgaard are famed for their use of apples and also their sustainability.

The Gin is hand crafted so Ian made an edition of ten hand made labels like their own – all the letters cut by scissors and hand. Another ten with Raw denim – the ‘Raw Limited Edition’ to link with the brands Raw Gin name and ethos.

A further five that were one off originals and made to reflect different pieces of work in Ian’s exhibition – like his Hotel California record store, the Secret Garden and one to reflect a pool amongst others. Tonello helped make some of the labels with their Laser Blaze technology.

Ian Berry with Soren and Bettina Kongsgaard and Newton Faulkner who performed on the opening.

Ian Berry with Soren and Bettina Kongsgaard and Newton Faulkner who performed on the opening.

‘Similar mindsets is the real beauty of this colaboration. It's been amazing to work with Ian, seeing our shared passion for original craftmanship and attention to detail unfold.’
Bettina Kongsgaard

The London based, Danish Gin makers Kongsgaard Raw Gin like Ian have a time consuming process to perfect their art own art.

At the centerpiece of the layers of flavour of Kongsgaard are Danish apples. Among the world’s best, they balance the selected apple sort with a seasonal cut, to reflect that first raw bite.

Kongsgaard Raw Gn was served on the special night in the Catto Gallery

Kongsgaard Raw Gn was served on the special night in the Catto Gallery

Founded in the dark woods surrounding the ancient town of Roskilde, a majestic building of oak once stood tall and strong. It was from this seat in the great hall of Kongsgaard, the legendary Vikings ruled and sagas of the kingdom of Denmark began.

Today, staying true to traditions of their ancestors, they craft their gin by hand, distilling in small batches. Kongsgaard also have an eye on the future and like Ian, thoughts of sustainability. They are aiming to be CO2 neutral and are now the only Gin brand to plant forest! With a partnership with Treedom Trees they have not only planted trees, but provided jobs to communities.

The collaboration was launched on Ian Berry’s special night for Jeans for Genes.

The collaboration was launched on Ian Berry’s special night for Jeans for Genes.

The new Gin bottles were launched at Ian Berry's Jeans for Genes night before the close of his exhibition and the guests were treated to Gin and Tonic by the taste masters. You can see more images here

There are a few bottles of the Limited Edition left and you can inquire at mail@ianberry.art