2018 has been a busy year for Ian Berry and Tonello. And by working together it has shown that Tonello is a lot more than ‘just making machines’.
Always focusing on the customers needs, both post and after sales with ideas and practical solutions, Ian has been impressed with the what he has seen at Tonello each time he has been there with clients from around the world flying in to see what they can learn. Tonello has the ‘Creative Area’ where they can really demonstate what their machines can do, and for Ian it is much more than the Laser Blade as its that combined with the washing that has really brought his work to life.
Working closely with Alice Tonello and her skilled staff, from the R&D and marketing teams Ian has forged a strong bond with this family run Italian company and has enjoyed several trips to the northern Italian HQ this past couple of years. It has been great for him to use the tools that the industry are now using and with the company that has sustainability at its forefront.
Ian is often spoken of a sustainable, upcycling and eco artist and Tonello has technologies that respect the environment, that consume less energy, few additives, and indeed little of everything. Everything they do has the environment in mind. And its not only the environment outside, but that of the workers using the machines and also the end user, the people buying a pair of jeans.
Today, putting on a pair of jeans treated using Tonello technology means respecting oneself and one’s own health.
And it is thanks to their peoples commitment that they are known around the world as the top partner of great fashion brands, as the link between designers and companies involved in washing, dyeing and garment finishing and that has been seen on many of the trips to Italy Ian has been on where he has met many of the big names in denim, under the Tonello roof in Sarcedo, in the Province of Vicenza.
The word ‘sustainability’ for us is an ethical imperative that allows for no compromise. If it did not, we would just be machine manufacturers.
Tonello has evolved over the years since 1981 having sold 7000 machines, becoming a modern, technologically advanced company that has offered the market reliable, truly ground-breaking products in garment finishing machines are known over the world for the quality of their all-Italian manufacture and top-level performance.
All this knowledge and expertise they were able to share with Ian but also to challenge the staff and their machines to push boundaries to make not garments, and not just art, but large installations. Already their collaborative efforts have been shown in New York, the South of France, Kentucky, Miami and now in London at the Soho Records installation and soon to see in San Fran, the largest install yet that will combine the flowers and this historic denim city in a public piece of art in a soon to be revealed central San Francisco location.
From lasered plants and vines, both cut and ‘etched’ to bricks and tees, to signs and washed textures, and this is only the beginning.
It’s a year since the installation ‘Secret Garden’ went up in New York at the Children’s Museum of New York, which was the first time Ian Berry and Tonello had worked together on an installation - what a year it has been since.
Today Tonello is the international benchmark for the garment-processing industry and by working with an artist that shows around the world in galleries, museums, and art fairs together they are creating something really special. Ian looks forward to see tonello carry on progressing on making sustainable ways for the denim and garment industry and to further combine to make groundbreaking art installations that can inspire many people around the world.