My Beautiful Laundrette by Ian Berry

The installation My Beautiful laundrette would not have been possible without many amazing contributions from many talented people.

The first to mention is Luke Aan De Wiel, an experienced model maker, set builder, prop maker and all round top human being.

His work has predominantly consisted of providing creative, beautifully crafted solutions to the advertising industry (both stills and TV), the film and music industries. He has also worked extensively in the exhibition and editorial worlds.

He collaborated here with Ian Berry to make the washing machines for the laundrette and also helped with the installation.

Then of course there are the jeans, Pepe Jeans London have supplied many for Ian to work with over the last few years, of which he particularly likes using the washes from denim Pepe sends. 


On the dryers, you may see Ian has tried a new technique. While known for his handcrafted, painstaking work cutting up pieces of denim, here Ian experimented with the super creative talented Moreno De Angelis to try lasering the denim to get the reflections of the washing machines opposite. Moreno is at the Iskoteca lab in Italy and is a creative genius with laundry methods as a brilliant chemist. This is a technology Ian is wishing to pursue with seeing the full potential and possibilities

A massive thanks to all.


Ian Berry meets Sir John Hegarty by Ian Berry

Ian started his professional career as an Art Director in Advertising. As a student his idol was John Hegarty, the founder of BBH famed for many of the most iconic ads, including one of a particular denim brand. Ian said that as a student, they would want to do anything to get the attention of John Hegarty and other Creative Directors.

It appears he has, but it s too late for Ian in Adland. They met at Johns new agency The Garage Soho where one of Ian's Launderette's hang. They spent some good time talking on mutual contacts in the ad world, Johns new agency and of course about Ian's work as well as launderettes.

I know Ian was really touched to meet him and his kind comments on his work, as well as saying 'art should touch people' it also reminded Ian of the past in advertising.

There is a lot to come from Ian Berry in future, but tongue in cheek, it's great that Campaign magazine reported on this meeting and said 'John had met his match!

Ian Berry with Sir John Hegarty

Ian Berry with Sir John Hegarty