THE GREATEST STORY EVER WORN
The Levi’s® brand celebrates a yearlong celebration of the 150th anniversary of its most iconic design: the Levi’s® 501® jean. Throughout the year, the Levi’s® brand will celebrate with those who made the garment what it is today and those who will drive its future success: consumers, employees and communities around the world.
What began as a patent for copper rivets by Levi Strauss and Jacob Davis on work pants granted on May 20, 1873, has become the most iconic and influential piece of clothing ever created over the last 150 years.
The brand have turned to Ian Berry to help celebrate this great milestone.
Content videos
PARIS
Ian Berry took over Paris’s iconic Place de la République with a massive mural made entirely of denim to celebrate the 150th anniversary of Levi’s iconic 501® Jeans after teaming up with the famed American brand.
MILANO DESIGN WEEK
The mural will show at Milan Design Week’s and is part of Interni Fuorisalone 2023’s Design Re-Evolution Exhibition at the University of Milan’s historic Ca' Granda central courtyard, in Via Festa del Perdono, one of the city's most symbolic buildings.
MADRID
May 24th - 28th Plaza del Callao | MADRID
More info coming soon
THE HISTORY
PHOTOS
Ian Berry take over Paris’s iconic Place de la République with a massive mural made entirely of denim to celebrate the 150th anniversary of Levi’s iconic 501® Jeans after teaming up with the famed American brand.