denim installation

Ian Berry in New York Museum show by Ian Berry

Ian Berry CMA

Ian Berry at the Children's Museum of Arts in New York

We have just returned to London after a busy December in the States. Ian had shows at Miami Basel and then he was in New York to open his Secret Garden Installation at the Children's Museum of the Arts in Manhattan.

Over many days Ian and a team of helpers installed this incredible Secret Garden installation at the Chelsea based Museum. The museum that has served hundreds of thousands of Children and has the mission 'to introduce children and their families to the transformative power of the arts by providing opportunities to make art side-by-side with working artists.'

And over the years, Ian has had a similar mission. He has worked with schools to do projects, and teachers write to him when they do lessons on him. He enjoys getting mails from kids who have made work inspired by him.

'I remember growing up in the north of England, I don't really remember getting much inspiration of artists working. Yes, they are there, but I didnt see it. It was more the 'local artist' normally retired amatuer you'd come across. But one day my dad took me to David Hockney's Saltaire at about 12 or 13 and it was so inspiring seeing someone from the same area I was from doing so well.' 

Ian says he wishes he could be young again to go to somewhere like the CMA. It is a truly amazing place for young minds, and their parents. There are teaching artists there with many different work rooms, for all ages up to 16. They can learn to work in many different ways, often inspired by the artwork on display - Ellan Harvey also shows alongside Ians work. We think it is important for children to interact with Arts, especially with school budgets tightening and the arts being one of the biggest to suffer.

'crazy when you think both our countries excel in creative fields and really lead the world. Yet, we are constantly told at school that arts are a hobby with visions of the starving artist.' Ian Says.

Ian Berry Secret Garden

The installation that you can walk through, on top of a denim path is filled with various flowers and plants, from roses to cacti, wisteria to chrysanthemum all made out of jeans. You'll find denim tools and also a hare, peering through, unafraid of the children about to run through.

But the most impressive part is the trellis coming down from the ceiling. Hundreds of vines and leaves dangling, as if taking over the museum. Part looking like a magical urban secret garden, part looking like the place has been abandoned and left for the nature to take over.  The flowers hanging and the butterflies lead to an almost Alice in Wonderland fantasy world that the kids and parents alike have been amazed by. 

Ian Berry New York Museum

The installation for the Bridge Project was inspired by thinking of childhood. Immediately Ian thought of playing outside at his Yorkshire hometown. He feels now children play less outside and interact and look less at the nature around. Kids are obsessed with tech with ipads and instant gratification and the games played are not with balls and dirty knees but with thumbs the only strength needed with video consoles.

'Sadly too I also feel that with the stresses of life parents even spend less time with their kids, even if they are with them, they may be distracted by their phones and the constant fear of missing something.'

'I only wonder what this may do to tiny minds seeing people always glued to their phones and screens'

He had noticed in the past that when recreating familiar scenes people took for granted, out of a material so common, people saw it differently and revalued it. He would love for the parent and child to walk through together so that when they do go through parks and gardens they will look at them more closely.

'I also thought that while in many other way New York would be one of the most inspiring cities for a child to live in, many kids wouldn't have gardens. Yes, there are places to go and famous parks with amazing open space and the High Line too, but perhaps it may inspire parents to find a little secret garden near to them'

Cotton Plant

In a interesting opening to the garden, Ian shows a cotton plant and explains that this is where the jeans we wear first comes from. Not bad going from plants to pants, to plants again.

new york details

Ian will return in April 2018 to help to take some classes based on his work.

We'd also like to place on record the thanks to the museum, Tonello, Cone denim, NYC factory and Christine Rucci for all the help in the making of the Secret Garden along with dozens of other assistants.

Denim Trellis

The installation is up until April.

Children's Museum of the Arts

103 Charlton St. NYC 212.274.0986

Get directions

Ian Berry in GQ in Spain and Italy September issue by Ian Berry


GQ have been good to Ian over the years, first featuring him online as far back as 2013 in South Africa, then Brazil in 2014. Last year he was printed in GQ GB and here in both Italia and España. 

In the Italian issue it was reported by Paola Montanaro (translated from Italian)

The art of Ian Berry transforming jeans into masterpieces

His creations have a palette that exploits all the nuances of denim, his canvases tell stories of everyday life, or travels started a while ago. Like that of Pepe Jeans London, which has supported the art of the young English artist immediately.

Use denim as it is painting, to transform it into matter through which tell stories of everyday life. Part of this is the work of the young English artist Ian Berry, who has entered the world chart of 30 top artists under thirty years. His meticulous work consists in transforming denim artwork by exploiting all the many shades of jeans cloth to create his own palette of colors, and to transform ordinary scenes in masterpieces. As he tells himself: "The starting point is to find an interesting scene on which to build and tell a story. It could be someone sitting in a laundry room, a single girl in a bar ... any reality or situation, even the most banal, which will then turn into something very special. "

It's normal that his creativity and originality did not go unnoticed in the eyes of a brand that shares his values nd has his own denim in the heart: Pepe Jeans London. Between the artist and the brand was born a very high level synergy that led the London brand to donate their denim to use for his works of art. In addition to supporting Berry's work, the brand has also decided to host Berry's canvases in its stores around the world. In particular at the opening of the Regent Street shop, the artist created an ad hoc opera: a journey into the history of Pepe Jeans from origins at Portobello Road, where the brand was born in 1973.

And some quotes from España

Throughout the history of art, many of its protagonists have been meant to take their obsessions to the last consequences .... In the 21st century, we continue to admire artists who turn their conceptual and material concerns into the vertebral axes of their Works, our latest discovery Ian Berry.

ending with - Ian Berry, a young talent who has made denim a powerful artifact to convey emotions.