Ian Berry at the London Art Fair 2019 by Ian Berry

Tom Roosevelt Hockney

Ian will show a new body of work at the London Art Fair with the Catto Gallery at booth G38 this January. Based on his last years trip to LA and the Roosevelt Hotel.

Tom Roosevelt detail Lod angeles


16 – 20 JANUARY 2019

London Art Fair provides a space to showcase the most exceptional modern and contemporary art of our time, to discover and to buy. The Fair is an established destination for both museum quality modern and contemporary work, nurturing collecting at all levels, from prints and editions, to major works by internationally renowned artists. To enable engagement with art, we continue to provide access to talks, tours, screenings and curated spaces, which include Photo50, our annual exhibition of contemporary photography; Art Projects, which features large-scale installations, solo shows and group displays; and – within Art Projects – Dialogues, a guest-curated section of Art Projects intended to encourage and foster relationships between home and abroad.

London Art Fair is an unmissable opening to the international art calendar, with the next edition taking place from 16-20 January 2019 [Preview Evening 15 January].

London Art Fair Aims

We believe that great art provides a lens to see the world through. That’s why every year London Art Fair connects the best galleries from around the world with both seasoned and aspiring collectors, providing a unique opportunity to discover and champion the most outstanding modern and contemporary art of our time.

Book tickets


Business Design Centre
52 Upper Street
London N1 0QH

Ian Berry X Tonello 2018 by Ian Berry

2018 has been a busy year for Ian Berry and Tonello. And by working together it has shown that Tonello is a lot more than ‘just making machines’.

Always focusing on the customers needs, both post and after sales with ideas and practical solutions, Ian has been impressed with the what he has seen at Tonello each time he has been there with clients from around the world flying in to see what they can learn. Tonello has the ‘Creative Area’ where they can really demonstate what their machines can do, and for Ian it is much more than the Laser Blade as its that combined with the washing that has really brought his work to life.

Working closely with Alice Tonello and her skilled staff, from the R&D and marketing teams Ian has forged a strong bond with this family run Italian company and has enjoyed several trips to the northern Italian HQ this past couple of years. It has been great for him to use the tools that the industry are now using and with the company that has sustainability at its forefront.

‘Without Tonello, a lot of the installations this year would never have been able to be realised’ Ian Berry

‘Without Tonello, a lot of the installations this year would never have been able to be realised’ Ian Berry

Ian is often spoken of a sustainable, upcycling and eco artist and Tonello has technologies that respect the environment, that consume less energy, few additives, and indeed little of everything. Everything they do has the environment in mind. And its not only the environment outside, but that of the workers using the machines and also the end user, the people buying a pair of jeans.

Today, putting on a pair of jeans treated using Tonello technology means respecting oneself and one’s own health.

Ian Berry at Tonello

Ian Berry at Tonello

And it is thanks to their peoples commitment that they are known around the world as the top partner of great fashion brands, as the link between designers and companies involved in washing, dyeing and garment finishing and that has been seen on many of the trips to Italy Ian has been on where he has met many of the big names in denim, under the Tonello roof in Sarcedo, in the Province of Vicenza.

The word ‘sustainability’ for us is an ethical imperative that allows for no compromise. If it did not, we would just be machine manufacturers.

Ian Berry’s Installation in Kentucky that was made with some use of the Tonello Lazer Blade and Creative Room in Italy

Ian Berry’s Installation in Kentucky that was made with some use of the Tonello Lazer Blade and Creative Room in Italy

Tonello has evolved over the years since 1981 having sold 7000 machines, becoming a modern, technologically advanced company that has offered the market reliable, truly ground-breaking products in garment finishing machines are known over the world for the quality of their all-Italian manufacture and top-level performance.

All this knowledge and expertise they were able to share with Ian but also to challenge the staff and their machines to push boundaries to make not garments, and not just art, but large installations. Already their collaborative efforts have been shown in New York, the South of France, Kentucky, Miami and now in London at the Soho Records installation and soon to see in San Fran, the largest install yet that will combine the flowers and this historic denim city in a public piece of art in a soon to be revealed central San Francisco location.

From lasered plants and vines, both cut and ‘etched’ to bricks and tees, to signs and washed textures, and this is only the beginning.

While most of the albums were totally hand made, some of the ones for the background were lasered in Italy with Tonello using the Laser Blade then using special washing techniques.

While most of the albums were totally hand made, some of the ones for the background were lasered in Italy with Tonello using the Laser Blade then using special washing techniques.

In Tarn, in the South of France - An installation breaks through an old factory like nature reclaiming the space.

In Tarn, in the South of France - An installation breaks through an old factory like nature reclaiming the space.

It’s a year since the installation ‘Secret Garden’ went up in New York at the Children’s Museum of New York, which was the first time Ian Berry and Tonello had worked together on an installation - what a year it has been since.

Today Tonello is the international benchmark for the garment-processing industry and by working with an artist that shows around the world in galleries, museums, and art fairs together they are creating something really special. Ian looks forward to see tonello carry on progressing on making sustainable ways for the denim and garment industry and to further combine to make groundbreaking art installations that can inspire many people around the world.

Ian Berry showing during Art Basel Miami by Ian Berry

photo by Austin Horton

photo by Austin Horton

Ian Berry is in Miami this week and shows a body of work based on the Deuce Bar.

‘I have been to Miami several times during Art Basel and this time I wanted to do something specific to Miami. I’d thought about what to do and as I spent my time going around the fairs I saw little of Miami on previous trips - other than the ‘Deuce’. I had already done my bars and pubs, mainly in London. It’s a perfect place to do in my body of works as it a bastion of a time past while much changes around, not always for the better…’ Ian said.

The oldest Bar in Miami opened in 1926 and was owned-run by Mac Klein –since 1964. Its ‘laid-back ambiance, rustic decor, pool table’ & cigarette haze (yeh you can smoke inside) jukebox making this South Beach institution a local hangout, and during Art Basel week, a place for artists, dealers and collectors to take a break - often well into the early hours.

The changing Fabric of our urban environment

In a city that changes like an indecisive chameleon, an island always for sale to the highest bidder, Mac’s joint has remained a pristine, neon-lit paradise untouched by outside forces and this continues Ian’s interest in documenting places that are at the heart of communities while all else changes.

Miami Vice threw its cast party here. Playboy named it one of the “best dive bars” (2010) in America. And Anthony Bourdain said it was one of his favorite spots in the world.

I wanted to portray the bar but there is so much to it, and I wanted to do both the inside and out, the outside with the Neon Lights scream Miami and well, I like the challenge of showing how lights hit things on the inside and a sucker for punishment with all the details in the mirror’

In an aptly titled 1989 Miami Herald article, the headline read All Kinds Make a Merry Mix At Mac’s Club Deuce which demonstrated the complete eclectic clientele the bar gets, where literally all kinds go in. Mac himself called it the Shangri-La of South Beach and these are just two of the titles of Ian’s work.

Mac died aged 101 in 2016 but his legacy lives on, almost unchanged.

see more images

Mac’s Club Deuce
222 14th Street, Miami Beach, FL 33139

See the work at

Scope Art Fair

Miami Beach Pavilion, 801 Ocean Drive, Miami Beach, Florida, USA

Booth A11 Red Truck Gallery

Soho Records Installation in London by Ian Berry

photo by  Opal Turner

photo by Opal Turner

Smallest Gallery in Soho

62 Dean Street | Soho | London | W1D 4QF

on until Jan 20

You can now see Ian Berry’s exhibition 24 hours a day in London’s Soho. On view at the Smallest Gallery in Soho, a curated space in the heart of London and made to be viewed from the window. You’ll see albums, tees and jackets and even a denim vinyl player but as fun as the show may be, it’s also a comment on the declining high street.

While the location in Soho is perfect as its famed for the music industry, as well as many famous record stores - many only in memory now. He also gives a nod to the connection to the music industry and denim.

Photo by  Sadia Rafique

Photo by Sadia Rafique

From the Curators Phil Levine and Andreia Costa

The Smallest Gallery in Soho presents ‘Soho Records’ by Ian Berry who is known for his works made just out of denim. Berry has turned the gallery into a unique vintage record store in a response to the ever-changing high street. Look closely and you’ll see at the heart of it is an acute observation of ‘communities’ and how they have changed. Where now we would meet for coffee, many in the past from the music community and like minded people would meet at a record store.

The space is filled with record covers, tee shirts, records and framed albums. Many have a connection to Soho and the story of denim. Music and denim have gone together through time. With acts and genres ranging from Elvis to heavy metal, Bob Dylan and punk, the pioneers of youth music have worn jeans. Many famous album covers of all time feature this artisan fabric.

Last year, 4.1 million vinyl records were sold in the UK, almost 1 million more than 2016, and a 12-fold increase on the levels seen in 2011. Fashion and music have always been inherently entwined together in society. Gone are the days of Virgin Megastore, HMV, Our Price, Woolworths and Tower Records where you would see such musical covers projected onto our streets. Yet it is an ode to the constant underground that music is always around and reinventing itself, as well as our lives.

To see more images

photo by Sadia Rafique

photo by Sadia Rafique

About The Smallest Gallery in Soho
The Smallest Gallery in Soho is a historic shop-front which faces onto Dean Street, in the heart of Soho. The aim of this intimate gallery is to display artwork that captures people’s attention on their journey through Soho and encourage them to stop, think and be inspired. It hopes to transcend the rapid changes of building developments and the dispersion of the creative cohort — that was once so vibrant within the area — by exhibiting free and engaging art works to view from the street.

The space was established by The Garage Soho, an early stage investor company that champions brand building and creativity.

Moira Rizopoulos (@moirarizo)

Philip Levine (@philiplevine)
Andreia Costa (@a_m_da_costa)

Lighting Design @Syntaxlighting

Venue @thegaragesoho

Supporters @cocolightingltd @conedenim @tonelloslr & ArchitectualFX

Ian Berry Back on BBC London with Jo Good by Ian Berry

Jo Good

On Wednesday 23rd of May Ian will be back on the Jo Good show on BBC Radio London. Jo covered Ian's exhibition in 2016 and her enthusiasm was infectious, so much so when asked many people who came to the show said they's come off the back of the interview - an amazing success from a non visual radio.

Jo will have Ian back on to talk about his new book, Ian Berry | Denim on Denim tomorrow you can listen on BBC RADIO London at 2pm

NEW BOOK | Ian Berry | Denim on Denim by Ian Berry

Ian Berry Book

Ian Berry’s new book, Denim on Denim is now out and available to order online.

· 144 page paperback book

· Over 110 images in full colour (well, full of blue)

· Looks over some of his 12 years of making his artwork using only denim

· Many images show detail shots of his work that have to be seen to be believed.

· Forward by Brenda Emmanus – BBC Arts and Culture Correspondent

· Hardback is £45 and paperback £29

· Postage is £4 to the UK with next day delivery

· Postage is £7 within Europe, £9 to the rest of the world

Ian Berry Book

Find out more and purchase here